Strategic Plan
Vision
To be Australia’s leading positive media platform showcasing the achievements, aspirations, innovation and lived experiences of people with disability, while promoting inclusion, accessibility and community participation.
Mission
WhatsUp in disability exists to inform, inspire and connect people with disability, their families, carers, service providers and the wider community through positive storytelling, practical information and the celebration of achievement.
Our Values
Respect – We value the dignity, rights and individuality of every person.
Inclusion – We promote participation and belonging for all people with disability.
Integrity – We provide accurate, balanced and ethical reporting.
Empowerment – We amplify the voices and achievements of people with disability.
Community – We foster connections between individuals, organisations and communities.
Strategic Priorities
1. Strengthen Editorial Excellence
Objective
Maintain WhatsUp in disability as a trusted source of positive disability news and information.
Strategies
- Publish inspiring stories that highlight achievement, innovation and community leadership.
- Increase the representation of people with disability as contributors, writers and interview subjects.
- Present balanced reporting that explores issues from multiple perspectives.
- Develop editorial guidelines that reflect disability-inclusive language and best practice.
2. Expand Audience Reach and Digital Presence
Objective
Increase readership across Australia through print, digital and social media channels.
Strategies
- Enhance the magazine website with accessible content and mobile-friendly design.
- Develop a stronger presence across social media platforms.
- Introduce digital editions and multimedia content including podcasts and video interviews.
- Grow email subscriptions and online community engagement.
3. Promote Positive Community Impact
Objective
Champion the achievements and contributions of people with disability.
Strategies
- Feature success stories from education, employment, sport, arts and community participation.
- Highlight innovative disability programs and services.
- Support disability awareness campaigns and community events.
- Develop partnerships with disability organisations and advocacy groups.
4. Build Financial Sustainability
Objective
Ensure the long-term viability and growth of the magazine.
Strategies
- Diversify revenue through advertising, sponsorships, subscriptions and grants.
- Develop strategic partnerships with disability service providers and businesses.
- Explore new funding opportunities and philanthropic support.
- Maintain sound financial management and governance practices.
5. Encourage Innovation and Accessibility
Objective
Remain responsive to emerging trends and the changing needs of readers.
Strategies
- Ensure all digital content meets accessibility standards.
- Explore new technologies and communication platforms.
- Develop opportunities for reader interaction and content contribution.
- Investigate the use of audio editions and accessible multimedia formats.